Our marketing team in Serbia, as part of The Icon campaign, brought together a large number of renowned women to introduce them to the latest technology behind Nike BRA sports bras.

During the training session, participants tested pieces from the Nike Icon Bra collection – Indy, Swoosh, and Alate – designed to provide optimal support for different types of workouts.

Our In-Store Trainer at the Nike shop in Galerija, Marija Živković, led a workshop on how to correctly choose the right type and size of a sports bra. As she explained, whether it’s training in the gym, running, or enjoying a light stretch, a well-fitted sports bra ensures stability and comfort with every movement.

Our Regional Brand Director, Jelena Dubovac, shared her impressions after the event.

“This event demonstrated that strength comes not only from training but also from a proper understanding of health, community support, and education that helps us become the best version of ourselves. Nike Icon Bra is not just a product but a symbol of support for women in their everyday challenges, whether in physical activity or life itself,” Jelena emphasized.