On Thursday, May 30, Sport Time reopened one of its flagship Nike stores – Serdika center in Sofia – in a space with a completely new concept and a larger space of 530m2. After a few months renovation process, the latest brand concept “Road to Rise” was presented, which is both innovative and minimalist in its…

Our Nike Swim team once again won the award that is given by Perry Ellise, Nike’s licensor for the Swim category, this time for being the best in class “Distributor” in EMEA. The award was given after an evaluation of overall cooperation with distributors and was received by our Regional Business Project Manager Maja Benet. …